Business Development Centering on Post Offices
Inheriting the Postal Life Insurance Service social mission of “protecting the means of fundamental livelihood of the public through simple procedures,” we provide simple and easy-to-understand products with smaller coverage amounts focused on endowment insurance and whole life insurance and various services through the nationwide network of post offices, and operate a unique business model that differs from that of competitors in Japan.
Sales/Service Channels
We have an agency sales channel (post offices and contracted post offices) and a directly-managed wholesales channel (Japan Post Insurance branches) throughout the country.
Agency sales channel (post offices and contracted post offices)
Post offices provide simple and easy-to-understand products (with smaller coverage amounts and easy procedures) and services mainly to households and the individuals market.
Directly-managed wholesales channel (Japan Post Insurance branches)
Japan Post Insurance branches provide company products and services primarily to the corporate and worksite market, and also handle other life insurance companies' products for corporate customers.
Products
Our products cover basic protection that pays death benefits, maturity benefits, and survival benefits with medical care protection (riders) for injuries and illnesses. Through large sales of life insurance products with smaller coverage amounts that offer relatively small death benefits mainly consisting of endowment insurance and whole life insurance, we have the top share in the domestic life insurance market.
Customers
The number of insured persons covered by our policies is approximately 21 million, which is equivalent to about 20% of Japan’s population.
Regarding the composition of new policyholders, people who are 50 years or older account for about 70%.
