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Business Development Centering on Post Offices

Inheriting the Postal Life Insurance Service social mission of “protecting the means of fundamental livelihood of the public through simple procedures,” we provide simple and easy-to-understand products with smaller coverage amounts focused on endowment insurance and whole life insurance and various services through the nationwide network of post offices, and operate a unique business model that differs from that of competitors in Japan.

One of Japan's largest life insurance companies, in terms of both policies and premiums. Providing simple products with smaller coverage amounts through post office channel. We develop a business model for older adult customers with attentive and caring services given Japan's aging society in anticipation of baby boomers turning 70 years old or above in 2020.

The details are as follows.