Creating a People-Friendly Business Environment - JAPAN POST INSURANCE Co., Ltd. Encouraging Social and Community Contribution - JAPAN POST INSURANCE Co., Ltd.

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Encouraging Social and Community Contribution

Popularization and Promotion of Radio Exercise Program and Minna no Taiso ("Exercise for Everyone")

"Radio Exercise program" has a history of 87 years. The Postal Life Insurance Bureau of the Ministry of Communications, which is the origin of Japan Post Insurance, first established it as the National Health Exercise program in 1928 for the purpose of maintaining and improving people's health. Subsequently, it was widely popularized to the public over NHK (Japan Broadcasting Corporation) radio broadcasting. The exercises were regrouped into Radio Exercise No. 1 and No. 2 programs in 1951-1952, and they are presently enjoyed by a wide audience as an easy exercise which can be enjoyed by all people.

Minna no Taiso program was newly launched in September 1999. This was associated with the International Year of the Elderly and was proposed so that all people can exercise in a fun and safe manner regardless of age, gender or disability based on the idea of Universal Design. Japan Post Insurance, which was created as a result of the privatization of the original Japan Post, has assumed the role of promoting the exercise program, first undertaken by the Ministry of Communications and then by its successors, namely the Ministry of Posts and Telecommunications, Postal Service Agency and Japan Post prior to privatization. We have been working together with NHK (Japan Broadcasting Corporation) and the non-profit organization (NPO) Japan Radio-taiso Federation for its popularization and promotion.

Festival of 10 Million People's Radio Exercise and Minna no Taiso ("Exercise for Everyone")  

As one of our major Radio Exercise events, we hold the Festival of 10 Million People's Radio Exercise and Minna no Taiso every summer, aiming to get 10 million people around the country to participate together in Radio Exercise and Minna no Taiso. This event is broadcast live nationwide over NHK's Radio 1 and on its General TV channel and is also broadcast through its international broadcasting service to overseas viewers.

Festival of 10 Million People's Radio Exercise and Minna no Taiso (
 

Initiatives for Promoting Health

We widely support health promotion by carrying out activities such as health promotion through food and sponsorship of marathon races.

Local Community Contribution Activities by Business and Service Bases

Employees of our business and service bases nationwide volunteer for local community activities such as local cleanup projects and blood donation drives.

 
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